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Whimsical Designs by CJ (2020)

A bit about me and the project!

A really fun project for a company that specialise in Children's book illustration. This had a fast turn around, my time being divided between redesigning the company logo and creating storyboards, illustrations and animating the commercial. 

 

I used Adobe illustrator, Photoshop and After Effects to create this.

Chasity Hampton,

Founder of Whimsical designs by CJ 

"She is truly a star!! A gem! So talented and I’m super excited to work with her again!" 

 

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As part of this project I was tasked to re-invent the logo for Whimsical Designs by CJ. 

My brief was to keep the original brand logo colours, and the original idea of the logo (Combining a Taurus and Leo to create a Bull/Lion hybrid). To do this I wanted to make the logo simple and clear so that we can see this reference. 

 

I was inspired by ladybird and puffin books at how they use the logo mark on it’s own. I especially was thinking about that in regards to any social media/animations in the future. I was inspired by how others put so much character into the mark, even with the most simplest designs.

 

I wanted the logo to be colourful and simple in form so the youngest of child can still connect with it.

Creating the logo

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Especially as an animator and illustrator, when designing the logo I was thinking how can this be animated? So when it came to do the animation I could envision the cheeky Lion/Bull swinging it's mane and roaring. Above are the different expressions. 

My illustrations

I Illustrated the different elements as you see below, I was especially conscious of making the animation use the brand colours, but also spice it up with greens to make the pinks pop. I also wanted the drawings to be organic so used natural brushes. Consciously I kept my illustrations simpler so that Whimsical Design Illustrations stand out more.

 

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